1 Hook Viewers
Start your video off with a hook to grab the attention of viewers. Make a bold statement, share a surprising statistic, start off with a joke, perform a short skit, or ask a thought-provoking question!
With 20% of the total score based on your ability to convey how human population growth impacts your chosen topic, consider finding an interesting way to expand on this information with your hook.
Questions to consider:
- What’s my personal connection or interest in this topic?
- What is the emotion or feeling I want to leave viewers with?
- What is the tone of my video? Do I want to be serious, or use humor, in my message?
2. A Clear Message
In the context of the World of 8 Billion, there is a lot of information on each global topic (ex: Rainforest Ecosystems), which is why we suggest focusing on a subtopic (ex: Deforestation).
You’ll want to think about why your topic is important, what you want people to know, and why they should care. The “So What” approach to developing a message calls for the writer to ask themselves that question after each point to determine whether it’s relevant in the context of building the story. This in turn helps the audience understand why the information is important and keeps their attention focused.
Questions to consider:
- What knowledge do I want my audience to take away from this video?
- What structure or style do I want to use to present the information?
- Narrative, fictional story, newscaster report,
- Are the facts and statistics I included all relevant to my topic, and do they help to build the narrative?
- What information surprised me the most?
- Which facts made me want to take action or learn more?
TIP: Make sure to fact check and cite all your sources! Videos could be disqualified if information is inaccurate or not cited.